The last bit is more or less what I was going to say. I’ve said this in the past. You have to spend money to make money. You make money from people going to the games and spending money one way or the other. If you get enough people going, supply and demand raises ticket cost. You also make money on merchandise. Not sure if they make more if tv ratings are higher. But unfortunately the only way the Ducks can gain that much attention is the bandwagoners of SoCal. Most people around here know nothing about hockey, and if they follow a team it’s the Kings because for some reason kings are cool?…idk
So how do you do this? Spend money to bring in talent and coaches that can coach and bigger star names. Give people a reason to come and spend money. Why go spend a few hundred a night to watch a team get spanked on a regular basis. Why would you want to where a jersey and people make fun of you because the teams sucks, therefor less mercy sales. It happens.
Brand loyalty is a good start and I think they have done a good job of that with the rinks. You get more kids involved with the game early and have your name and logo all over the place for them to associate their experience with. They grow up and become money spenders. The rinks program has been around for a long time now. Maybe they are just starting to see some of that effect with kids from the beginning getting older? Or that can all be Tom foolery but I think there is something to it.
Spend money to make money.